Aaron Poole
“Don’t judge me for who I am, judge me on what I do.”
Biography
Aaron Poole is well known in the freight and logistics circles as the owner and co-founder of BR International (BRi).
A student of the industry, for the last 36 years, he has been a leader in delivering exceptional customer experiences, pushing the boundaries of logistics capabilities with remarkable digital services and developing talent to ensure his company is a standout performer in a crowded market.
Growing up in Australia in challenging circumstances, a broken home and limited resources, he pulled himself up by the bootstraps and has lived a remarkable life. As he often says, “Don’t judge me for who I am, judge me on what I do”. A motto to live by, he has achieved business success beyond the ambition of his humble beginnings.
He has maintained the same passionate level of client care, working logistics around the client’s needs, not around the businesses which is the standard industry process.
With a career spanning over 30 years in the logistics, freight and supply chain industry, Aaron has leveraged his strong leadership skills and passion for employee empowerment to build an equally strong company.
His confident ability to capture the attention of a room and inspire those around him has deeply aided in Aaron’s success in creating the dedicated and loyal team behind BRi today.
Co-founding BRi in 2004 with his long-term business partner Michael Bourne, which they purchased from Barry Rogers, he has transformed it into a global powerhouse of a business. Over the decades he has grown BRi, from a small Sydney-based freight forwarding company in 2004 to the globally sophisticated company it is today with a turnover of significance with employment equally same plus invested, created and partnered with a variety of other brands that complement the BRi vision.
This success didn’t come for free. He has ridden the highs and lows of a fast-growing business through economic cycles, personal challenges and the inevitable business issues.
Though it all he has maintained the trademark infectious enthusiasm for life and people, abundant energy and passion for the business and industry that sets him apart from ordinary industry folk.
Aaron understands that putting the unique needs of his clients first is the most important feature of business, which is how he has helped BRi grow from an Australian-based business to a global supply chain leader with offices around the globe.
Building a team of employees who share the same values, Aaron believes they are the backbone of the business.
Their shared commitment to exceeding customer expectations is what has allowed their organisation to expand across the world and win international attention from the best in the business.
His global expansion plans brought Aaron to move to the USA and settle there to spearhead the growth in the company with offices across the continent and growing rapidly.